HEALTH & SAFETY
While the industry would like you to think billboards are harmless, their negative effects on our health and our safety have been well documented.
In too many places, main commuter roads are cluttered with strip malls, billboards and garish on-premise signs. A recent Texas A&M University study is the first to determine that this type of sprawl contributes to commuter stress. After being subjected to stressful situations, the subjects took simulated commutes along either of two kinds of roads: blighted by billboards, sprawl, and strip development, or unspoiled and rural in character. Stress levels declined quickly for those driving rural roads, but remained high for those exposed to strip developments. Stressed drivers experienced higher blood pressure, heart rate and respiration, and increased eye movements and facial muscle activity.
Our approach is to go back to basics and work out what our clients – and their users – actually need to do. We build these from the ground up, using industry standard development frameworks so it’s perfectly tailored to your needs and sustainable in the long term.